Your 5-star reviews on Zillow and Realtor.com might be invisible to AI search engines like ChatGPT and Google’s AI Overview. Because those platforms use dynamic, script-based pages, AI can’t actually read your testimonials — meaning your best credibility markers aren’t helping you rank. By copying your reviews onto your own website or blog, you make them indexable, searchable, and permanent. It’s one of the simplest ways to strengthen your EEAT (Experience, Expertise, Authority, and Trust) and help AI — and clients — find you online.

Media Day gives you the content — but Implementation Day is where it turns into business. Here’s how to prep, plan, and show up ready to turn your ideas into conversions.

AI isn’t scrolling your Instagram or reading your website—it’s scanning your data. If your profiles aren’t consistent, you’re invisible. Join me for the Profile Audit Masterclass on October 16 (9–10 AM) to learn how to make your business AI-visible and client-ready.

AI-driven search is changing everything. If your only online presence lives on your brokerage website, you’re invisible to Google and ChatGPT. Here’s why your own agent website isn’t optional anymore — it’s your foundation for visibility, credibility, and long-term growth.

Your database is your most valuable system. Discover five practical ways to grow your sphere, connect with new prospects, and create predictable growth in your real estate business.

The #1 lead source in 2025 isn’t Zillow, social media, or ads. It’s your database. The people who already know, like, and trust you are your most valuable business asset.

Most agents think brand identity is just logos and colors. In real estate, it’s much deeper. Here’s how to niche down, create clarity, and attract the right clients.