5 Ways To Double Your Sphere
There seems to be something in the air right now. Could be the time of year, could be the market, or it could just be the cycle of seasons in business. A lot of agents that I coach came to me this week feeling a little antsy!
That got me thinking….. Growing a database with clients and potential clients at different stages of the buying or selling process has always been a big part of my strategy. Truth be told, I let up on this a bit over the past couple of years because we were so busy. But here's the thing— successful businesses, regardless of how busy they are, prioritize growing their database.
One of the core principles I coach to is that prospecting has to happen every day. Prospecting does not have to mean cold calling expireds or for sale by owners. Here are a few great ways to prospect AND build your database at the same time.
5 Effective Ways to Double Your Database
#1 Host Virtual Events
Showcase your expertise and add value by hosting virtual events. The key is to make the content relevant and informative. Consider topics like "How to Build Wealth Through Real Estate Investing," "Flipping Houses for Profit," "Navigating Your First Investment Property," "How to Run a Profitable Airbnb," or "First-Time Homebuyer Education."
How to Maximize Your Virtual Event:
Promote the event by sending invitations to your current sphere and encouraging them to share it with friends.
Advertise on social media and create a simple signup form to capture attendees' contact information.
After the event, follow up with all participants, sending thank-you emails and useful resources.
Use the recording to attract more leads by offering it as an on-demand resource, requiring email addresses for access.
#2 Organize a Community Drive
Organize a community drive like an electronics recycling day, coat collection, or food drive in your neighborhood or farming area.
How to Make it Work:
Drop off flyers or postcards at every home in the neighborhood, explaining the drive.
Include a link to a registration form where residents can sign up to participate and leave their contact information.
Follow up with an email letting them know when you will be by to collect from them.
This is a great way to engage with the community while growing your database with real, meaningful connections. Plus you've provided a great service for the community on a whole.
#3 Host In-Person Events
Turn the virtual event or community drive event ideas above into an in-person event. Don't forget to create a way for participants to leave you an email address.
#4 Leverage Social Media Lead Magnets
Create downloadable resources like eBooks or guides (e.g., "Top 10 Tips for First-Time Homebuyers" or "Maximizing Rental Income"). Offer these resources for free in exchange for an email address through social media ads or posts.
How to Capture Leads:
Promote these lead magnets with engaging posts or ads on Instagram, Facebook, and LinkedIn.
Make sure the sign-up process is quick, and the resource is high-value so people are more inclined to share their contact information in order to receive the resource material.
#5 Partner with Local Businesses
Team up with local businesses, such as coffee shops, restaurants, service providers, designers, or contractors and do a joint event or promotions. You could also sponsor a giveaway. Everyone benefits because of the cross-promotion to each other's database.
How to Make It Work:
Create a co-branded flyer or social media post with the business that includes a sign-up form for a giveaway, special offer or event.
Collect emails during the event or promotion, and follow up with personalized messages.
Remember that once you have people in your network, you need to have a plan for communicating with them regularly!
Happy Database Building!
let's talk about COMMiSSIONs…..AGAIN
52 Weeks of Conversation Starters
KUDOS to the listing agents establishing Listing Agent fees and NOT Buyer’s Agent fees at the time of listing. You represent the seller! This is in the seller’s best interest. The buyer’s agent commission is a negotiable concession just like price or closing costs.
Further KUDOS to all the Buyer Agents who know that just because a seller has not established a predetermined Buyer Agent concession, it DOES NOT mean they will not pay one!
I know this landscape is new, unchartered territory and change can be uncomfortable but not evolving and trying to find ways to do business just as we used to is dinosaur mentality. Don't be a dinosaur!
The industry has shifted. It has evolved. Be innovative, know your value as an agent, write good offers, solve problems and you will succeed amid change! In fact, by doing so, you will likely rise above others….quickly!
Grab our Buyer and Seller Presentations here.
Schedule a 1:1 strategy call here.
You can listen to my podcast, How to Real Estate Today by clicking here.
