The Future of REAL Estate Is Already Here

REAL Brokerage gives you more — more income, more freedom, more ownership. With low fees, revenue share, equity, and cutting-edge tools, it’s built for agents who are ready to grow smarter.

Whether you’re a solo agent, team leader, or brokerage, Real offers a modern model that rewards your production, supports your goals, and gives you the freedom to run your business — without any traditional brokerage model limitations.

Two men smiling and pointing at the camera during a conference or event. The man on the left is dressed in a suit, the man on the right is wearing casual clothing and a cap. Behind them, there's a large screen with the partial text 'Wealth Without Wall Street' and some other promotional content.

ENTREPRENEURIAL-CENTRIC

Why So Many Agents Are Making the Move to REAL

It’s not just better splits or shiny tech. Agents are choosing Real because it’s a model built for today’s market — and today’s agent.

Whether you want to build wealth, simplify your business, or grow a team, Real gives you the tools, flexibility, and upside to make it happen.

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Low Fees. High Value.

  • Keep more of what you earn with a $12,000 cap and no desk or franchise fees.

  • Why stop at commission income? At REAL, you can create multiple streams of income — without changing your day-to-day business.

    • Earn up to $4,000/year for every capping agent you attract — forever.

    • Build a willable, passive income stream that grows as your network grows.

    REAL invests its marketing dollars back into its agents — not billboards or franchises — so you can grow real wealth over time.

  • Earn ownership in the company just by doing what you already do.

    • Get stock awards for hitting milestones, attracting agents, and capping — so you’re building an ownership stake in the company while you work.

  • Never wait for payday again. With Real Wallet, you can access up to 85% of your commission before closing — with zero fees or interest.

    It’s simple, fast, and built right into our platform. No credit checks. No third-party advance companies taking a cut. Just your money, when you need it.

    Whether you want to reinvest in your business, cover expenses, or jump on new opportunities, Real puts you in control of your cash flow.

  • REAL doesn’t offer agents a collection of third party apps, they actually BUILD tech that is unavailable anywhere else— ask us about LEO Co-Pilot, our personalized Ai assistant, and LEO Concierge for clients.

  • The REAL philosophy allows agents and independent brokerages to keep the brands they’ve spent years building, while still benefiting from everything REAL has to offer. They are not pigeon-holing anyone! Gotta love that!

  • The motto says it all: Work Hard. Be Kind.

    • A national network of collaborative agents who share knowledge freely

    • Local meetups, company-wide masterminds, and in-person events

    • Keep your own brand while benefiting from REAL’s tools and community

    • Leadership that’s accessible, approachable, and here to help you win

    At REAL, success isn’t a competition — it’s a team effort.

  • Agent growth is a priority.

    • Real Academy: 200+ courses for every stage of every agent’s career

    • 25+ live trainings weekly led by top producers

    • Instant access to principal brokers and mentors who actually respond

    • Active mastermind groups and specialty coaching

    Agents are in business for themselves, but never by themselves.

  • REAL is a cloud-based brokerage — which means agents decide how, when, and where you work.

    • No mandatory office hours or floor time

    • Build a schedule around life, not the other way around

    • Work from home, a coffee shop, or the beach — a business travels with you

    • Hold a license in multiple states without paying multiple fees

Why I Made the Move to Real — Why 35 Agents Followed this Year

After three decades in real estate, I found myself craving something more.

I wasn’t in the right rooms. I wanted to expand beyond my local market, grow new income streams, and keep learning. But traditional brokerage models weren’t built for that kind of growth — and they certainly weren’t built with collaboration or agent ownership in mind.

The year I left my last brokerage, my team paid $168,000 in fees. And for what? I was using my own marketing. I was barely in the brick-and-mortar office. I wasn’t learning from the brokerage team.

Joining Real wasn’t just a business decision — it was a values alignment. The culture, the opportunity, and the freedom to grow beyond a ZIP code checked every box. Real’s mantra of Work Hard. Be Kind. felt like home.

That’s why I made the move — and why 35 agents have joined me this year.

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