— WHAT DOES A WELL ORGANIZED BUSINESS LOOK LIKE

The CEO Agent Academy

Erin Etheridge with She Builds Teams

The philosophy, the frameworks, the methodology — plus six coaches live every week across every part of a real estate business. Learn how to get weirdly efficient and why it matters.

"This is not a course you take once. It's an operating framework — with AI built into every layer — that you use every day." —Rebecca

CEO Agent Academy member at a Media + Content Day event
Why the Academy exists.
This industry trains you to get the deal. It doesn’t train you to run the business behind it — the operations, the numbers past GCI and volume, the email strategy that carries a client from first contact through long past closing, the guides that make you look like the professional you already are, the systems that belong to you and not your brokerage. And now AI, which everyone says you should be using and nobody can tell you where it actually fits.
That’s the rest of it.
Inside, you’ll learn how well-run businesses work — with the coaching, the strategies, the AI resources, and the community to help you see it clearly in yours.
The Academy shows you what’s missing, what’s messy, and how to close more deals.
— Your Coaching Collective
Not one coach with one perspective.
Six specialists, each in their own lane — plus rotating guest experts through the year and a monthly session for working through whatever you’re stuck on.
Rebecca Green
AI + Business Strategy
Erin Bradley
Mindset
Danielle McKinley
Money
Brienne Williams
Social Media Strategy
Prassède Kemp
Content
Kristen Cantrell
Community
— What’s Inside
Everything, in one place.
Foundation
75+ Training Lessons
On-demand lessons covering operations, marketing systems, database management, automation, AI tools, and scaling. Built to be referenced and reused — not consumed once.
Systems
Buyer, Seller + Transaction Workflows
Repeatable workflows for every side of the deal — fully built and ready to use. The steps, the order, and who does what, so nothing depends on you remembering it.
AI
Your AI Agents
Becky maps your brand DNA. Cami writes content in your voice. Avery pressure-tests your business plan. Plus Tech Check, the prompt you’ll learn to run inside the course. Built for real estate agents — no prompt engineering required.
Resources
Marketing + Stock Image Library
Polished buyer, seller, and community guides, plus a curated stock image library. On-brand assets ready to use immediately — no generic photos, no endless searching.
Content
Done-With-You Monthly Content
Social content, email newsletters, and curated images every month. Show up consistently without starting from a blank page.
Community
Community + 2 Bonus Networks
A place to ask questions, compare notes, and see how other agents are thinking about their businesses. Plus access to two additional networks beyond the core Academy.
Join the CEO Agent Academy
— Email Strategy
What to say, when to say it, and why it works.
This is not a folder of templates you paste your name into. It’s the strategy underneath — the sequences that move someone from interested to committed, and from under contract to closed without the deal falling apart in the middle.
— Buyer + Seller Guides
The ones that do the talking before you have to.
Customizable buyer and seller guides, built to be branded as yours. They walk a client through the process step by step, set expectations before you’re managing them, and show exactly how you’re going to work on their behalf.
Beautiful, yes. But mostly they answer the questions your clients haven’t thought to ask yet.
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— Meet Becky
It’s hard to build confidence when you don’t understand your messaging.
You know you’re good at this. But when it’s time to say what you do and who you do it for, it comes out different every time — a little vague, a little borrowed, never quite yours.
Becky is our Brand DNA agent. She works through it with you until the words are actually yours: what you stand for, who you serve, how you sound. Then everything downstream gets easier. Your posts. Your listing presentations. The way you introduce yourself at an open house.
“I never knew how chaotic my brand messaging was until my first session with Becky. Total game changer.”
Jill
“Where has Becky been all my life? Where has the CEO Agent Academy been all my life? I’m blown away. These tools are exactly what I’ve needed desperately. Becky is a miracle. Can’t believe she exists and I get to have her on my team. So excited and hopeful now.”
Kate
“Oh my god, you were right again! I just got an Instagram lead in my area, and I know it’s because I changed all of my marketing to center around three communities that I wanted to work in. I had been all over the place before with my messaging, and you and Becky helped me solidify what I needed to be doing moving forward in order to do more deals. It’s happening.”
Terry
— One More Thing You Don’t Usually Get
A whole team — without hiring, managing, or running payroll.
Coaching communities don’t typically come with people attached. This one does. Real support for the work that pulls you away from selling.
No job postings. No interviews. No payroll. No management. Just help, when you need it.
TC Services
An in-house transaction coordination team, trained on our systems and onboarded to your business. Contract to close, handled — so you’re not the one chasing signatures at 9pm.
See TC Services →
Staging + Design
A full Interior Design Team for staging and listing prep. Oregon and Washington agents pay nothing upfront — fees come out at closing. Every member gets $250 virtual staging packages, rendering, and consultations from $75 a room.
See Staging + Design →
On-Demand Admin
Concierge support for everything that piles up behind a busy business. Available the weeks you need it, gone the weeks you don’t.
See On-Demand Admin →

—HEY THERE

I’m Rebecca.
I built + use what I teach.

I'm a real estate broker licensed in Oregon and Washington, based in Portland, with 34+ years in the business and 1,600+ homes sold. I took three decades of real estate know-how, SOPs, and systems, moved to a brand-new market, and built a multi-six-figure income in 12 months — then scaled it to a seven-figure business in under five years.

"I blew it all up when I realized the systems worked — but the hustle was killing me and tanking my profits. So I rebuilt. Smarter. Simpler. More sustainable."

I'm direct (no fluff), strategic (but scrappy), and fiercely committed to helping agents build businesses that don't burn them out. I say what I mean, I love what I do, and I'll probably feed you if we hang out.

If you're into systems, authenticity, collaboration, good design, or just want to build something that finally feels like your own — you're in the right place.

READ MY FULL STORY →

Here’s why you should be all in.

ONE SIMPLE DECISION

LEARN IT

→ 75+ Training Lessons
→ Weekly Coaching + Guest Experts
→ Community + 2 Bonus Network

→ AI Agents — Becky, Cami, Avery
→ Workflows + Drip Campaigns
→ Buyer, Seller + Community Guides
→ Marketing + Stock Image Library
→ Done-With-You Monthly Content

USE IT

CEO Agent Academy Membership
$297.00
Every year

→ TC Services
→ Staging + Design
→ On-Demand Admin

LEAN ON IT

NO MONTHLY FEES

—BEFORE YOU JOIN

Questions
worth answering.

If something isn't covered here, book a call, and we'll walk through it together.

BOOK A CALL →

  • Agents who want to run a smarter business, not just a busier one.

    You don't need a certain number of deals to be here. New agents who want to build it right the first time, thirty-year veterans who want to sharpen what they've already got — both fit.

    What everybody wants is the same: better systems, marketing that runs without a weekly scramble, a straight answer on where AI belongs, and a room full of people working on the same thing.

  • No, and most members don't.

    They join because they can see AI is changing this business and every demo they've watched assumed they already had it set up. We start where you actually are. No technical background, no prompt library, no pretending you know what a connector is.

  • The Academy gives you the knowledge, tools, coaching, and resources to learn how to build a better business.

    The Studio is where we work alongside you to actually build it.

    Academy: learn it. Studio: build it.

  • However much you've got.

    Watch a lesson when a deal makes you need it. Come to live coaching when your calendar allows. Nobody's tracking your progress and there's nothing to fall behind on.

    You'll use it hardest in the weeks something's on fire, and that's exactly right.

  • No, and I'd know — I own several I've never opened.

    A course ends. This doesn't. Live coaching, monthly marketing resources, AI resources, templates, guest coaches, implementation days, and a room full of agents doing the same work.

  • Collaborative, honest, and direct. No fluff.

    I'll tell you what I see, help you think through the decision, and push you toward something that actually works for your life. I've built the business I'm teaching, and I'm still writing offers while I teach it.