— WHAT DOES A WELL ORGANIZED BUSINESS LOOK LIKE

The CEO Agent Academy

Erin Etheridge with She Builds Teams

The philosophy, the frameworks, the methodology — plus six coaches live every week across every part of a real estate business. Learn how to get weirdly efficient and why it matters.

"This is not a course you take once. It's an operating framework — with AI built into every layer — that you use every day." —Rebecca

CEO Agent Academy member at a Media + Content Day event
— Why the Academy Exists
Nobody teaches you the business behind the business.
You learned to sell. To negotiate, to market, to close.
Nobody ever sat you down and explained how the business itself is supposed to work — the operations, the numbers beyond GCI and volume, the documentation, the systems underneath your own business, not your brokerage’s business, and now… what about AI. Where does this actually belong?
Inside, you’ll learn how well-organized businesses actually work — with the courses, coaching, templates, AI agents, and community to explore it at your own pace.
— Your Coaching Collective
Six coaches. Every part of the business.
Not one coach with one perspective. Weekly live coaching across six areas that actually run a business — plus rotating guest experts through the year and a monthly session for working through your questions.
Rebecca Green
AI + Business Strategy
Erin Bradley
Mindset
Danielle McKinley
Money
Brienne Williams
Social Media Strategy
Prassède Kemp
Content
Kristen Cantrell
Community
— What’s Inside
Everything, in one place.
Foundation
75+ Training Lessons
On-demand lessons covering operations, marketing systems, database management, automation, AI tools, and scaling. Built to be referenced and reused — not consumed once.
Systems
Workflows + Drip Campaigns
Repeatable buyer, seller, listing, and transaction workflows — fully built and ready to use. Plus communication drips for every stage of the client relationship, through 12 months post-close.
AI
Your AI Agents
Becky maps your brand DNA. Cami writes content in your voice. Avery pressure-tests your business plan. Tech Check is coming. Built for real estate agents — no prompt engineering required.
Resources
Marketing + Stock Image Library
Polished buyer, seller, and community guides, plus a curated stock image library. On-brand assets ready to use immediately — no generic photos, no endless searching.
Content
Done-With-You Monthly Content
Social content, email newsletters, and curated images every month. Show up consistently without starting from a blank page.
Community
Community + 2 Bonus Networks
A place to ask questions, compare notes, and see how other agents are thinking about their businesses. Plus access to two additional networks beyond the core Academy.
Join the CEO Agent Academy
— The Bonus That Changes Everything
A whole team — without hiring, managing, or running payroll.
This is the part agents don’t expect, and the part they end up leaning on the hardest. Membership doesn’t just give you training — it gives you people. Real support for the work that pulls you away from selling.
No job postings. No interviews. No payroll. No management. Just help, when you need it.
TC Services
An in-house transaction coordination team, trained on our systems and onboarded to your business. Contract to close, handled — so you’re not the one chasing signatures at 9pm.
See TC Services →
Staging + Design
A full Interior Design Team for staging and listing prep. Oregon and Washington agents pay nothing upfront — fees come out at closing. Every member gets $250 virtual staging packages, rendering, and consultations from $75 a room.
See Staging + Design →
On-Demand Admin
Concierge support for everything that piles up behind a busy business. Available the weeks you need it, gone the weeks you don’t.
See On-Demand Admin →
When we said we’re here to fill the gaps — we meant it.
A minimalist workspace with an iMac, keyboard, mouse, a white mug with the letter 'L', a glass coffee carafe with coffee, a vintage camera, a magazine, and a large white vase with blooming branches on a white desk.
Collection of legal or business document pages containing text, headings, and formatted sections.
Group of women socializing at a Rebecca Green + Co. event, some using their phones, others holding drinks, in a well-lit space with black and white curtains and green plants.
A collage of pages from a home staging or real estate brochure featuring interior home images, text about home staging benefits, helpful tips, and a transaction timeline. Includes photos of living rooms, kitchens, and interiors with modern decor and
A woman with long dark hair in a black top is smiling and sitting at a wooden table in a restaurant, posing for a photo being taken by another woman with long curly hair in a black shirt and light blue jeans. The scene is reflected in a large mirror

—HEY THERE

I’m Rebecca.
I built + use what I teach.

I'm a real estate broker licensed in Oregon and Washington, based in Portland, with 34+ years in the business and 1,600+ homes sold. I took three decades of real estate know-how, SOPs, and systems, moved to a brand-new market, and built a multi-six-figure income in 12 months — then scaled it to a seven-figure business in under five years.

"I blew it all up when I realized the systems worked — but the hustle was killing me and tanking my profits. So I rebuilt. Smarter. Simpler. More sustainable."

I'm direct (no fluff), strategic (but scrappy), and fiercely committed to helping agents build businesses that don't burn them out. I say what I mean, I love what I do, and I'll probably feed you if we hang out.

If you're into systems, authenticity, collaboration, good design, or just want to build something that finally feels like your own — you're in the right place.

READ MY FULL STORY →

Here’s why you should be all in.

ONE SIMPLE DECISION

LEARN IT

→ 75+ Training Lessons
→ Weekly Coaching + Guest Experts
→ Community + 2 Bonus Networks

→ AI Agents — Becky, Cami, Avery
→ Workflows + Drip Campaigns
→ Buyer, Seller + Community Guides
→ Marketing + Stock Image Library
→ Done-With-You Monthly Content

USE IT

CEO Agent Academy Membership
$297.00
Every year

→ TC Services
→ Staging + Design
→ On-Demand Admin

LEAN ON IT

NO MONTHLY FEES

—BEFORE YOU JOIN

Questions
worth answering.

If something isn't covered here, book a call, and we'll walk through it together.

BOOK A CALL →

  • The Academy is for real estate agents who want ongoing coaching, practical resources, and smarter ways to run their business. Whether you're looking for better systems, more consistent marketing, AI tools, or a community of growth-minded agents, the Academy gives you a place to learn, grow, and stay current.

  • Not at all. Most members join because they know AI is changing the industry but aren't sure where to start. We show you practical ways to use AI inside your business without requiring technical knowledge or complicated prompts.

  • The Academy gives you the knowledge, tools, coaching, and resources to learn how to build a better business.

    The Studio is where we work alongside you to actually build it.

    Think of the Academy as your business library and the Studio as your implementation experience.

  • The Academy is designed to fit into a real agent's schedule. Watch a lesson when you need it, attend live coaching when you can, and implement at your own pace. There's no pressure to "keep up"—it's a resource you'll come back to again and again.

  • No. The Academy is an ongoing membership that continues to grow. Along with the training library, you'll receive live coaching, monthly marketing resources, AI tools, templates, implementation days, guest experts, and an active community of agents building better businesses together.

  • Collaborative, honest, and direct — no fluff. Rebecca will tell you what she sees, help you think through decisions, and challenge you to build something that actually works for your life. She's built the business she teaches, and she's in it with you.