A FULL-STACK BUSINESS ECOSYSTEM FOR WOMEN IN REAL ESTATE
The CEO Agent —
Academy
A membership for real estate agents who want their business systems, marketing, and support handled in one place — so they can focus on selling, serving clients, and growing with intention.
This is not a course you take once.
It’s an operating framework you use every day.
Most Agents Learn How to Sell But Very Few Learn How to Run a Sustainable, Profitable Business.
THE REAL GAP
At some point, the challenge isn’t motivation or opportunity. It’s that your workflows, marketing, follow-up, and decision-making aren’t documented, standardized, or connected — so everything relies on you remembering how it’s supposed to work, which becomes a time issue. Inside most real estate businesses, that looks like:
→ Processes living in your head instead of as a documented system
→ Marketing that is reinvented every month instead of compounding
→ Admin work expanding because nothing is standardized
→ Tools added to solve problems — but never integrated
→ Decisions are slowing down because everything feels custom
This is what creates the constant sense of maintenance in a business — not lack of effort.
What is the CEO Agent Academy
The CEO Agent Academy is your full-stack ecosystem that replaces a pieced together business with a single, cohesive operational blueprint.
Instead of figuring out:
→ How to structure your workflows
→ How to build lead magnets and funnels
→ What marketing actually supports your goals
→ How to organize your backend
→ When to build, automate, or delegate
You step into a business structure that’s already field-tested for success. Inside the Academy, you’re not learning ideas — you’re installing systems.
This is where you stop asking:
“How should I do this?”
And start working from:
“This is how my business runs.”
You’re also not doing this alone.
The Academy is designed around shared implementation — seeing how other agents apply the same systems, asking better questions faster, and building with people who care about how their business is built, not just what they close.
What’s Included Inside the CEO Agent Academy
The CEO Agent Academy is built to eliminate the two biggest bottlenecks agents face as they grow:
fragmented systems and stalled implementation.
Everything inside is designed to work together — so you’re not managing tools, projects, and decisions in isolation.
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Repeatable workflows, processes, and systems that reduce friction, simplify day-to-day operations, and create consistency as your business grows.
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Strategic marketing frameworks designed to compound over time — including messaging, database communication, and content systems that don’t require constant reinvention.
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On-demand administrative, marketing, and website support to help install systems, execute projects, and move things forward — without hiring, managing, or vetting additional help.
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Weekly coaching and access to 12 guest experts each year to support real-time decision-making, strategic planning, and long-term growth.
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Agents using the same systems and language
Open conversations about what’s working and what’s being refined
Collaboration instead of comparison
You’re not sorting through random advice — you’re learning inside a shared structure.
What Members Experience Inside the Academy
Time Reclaimed Through Structure + Implementation
Once systems are installed — and implementation is supported — members consistently report saving 10+ hours per week.
Not by slowing down, but by removing:
Rebuilt processes
Admin overload
Decision fatigue
With workflows documented and execution supported, the business stops living in your head.
— “I finally stopped carrying everything in my head.”
Marketing Built to Compound + Convert
Members don’t stress about marketing each month.
With strategic frameworks, done-for-you content, and execution support, marketing becomes organized, consistent + effective.
Common outcomes include:
60%+ email open rates
Stronger engagement from existing contacts
Visibility that continues even during busy seasons
— “For the first time, my marketing feels intentional — not reactive.”
Faster Decisions, Better Results — Without Hiring
Because systems are in place and support is built in, members move faster without having to add staff
Agents routinely uncover:
$100,000+ in missed or delayed opportunities inside their database
Increased deal volume (often 30% or more)
Confidence in decisions through coaching and peer collaboration
— “Rebecca, I have had my best year ever because of YOU!
What You Can Expect As a Member
The CEO Agent Academy is designed to remove both the strategy gap and the execution gap agents face as their business grows. This is not a single course or a content library. It’s a fully built operating environment — with training, implementation, and ongoing support working together. Here’s what that includes—
75+ Structured Training Lessons
Members have access to more than 75 on-demand lessons covering the operational and marketing foundations of a real estate business.
Topics include:
Business operations and workflows
Marketing systems and messaging
Database management and communication
Automation, technology, and AI tools
Scaling without overbuilding
The library is designed to be referenced and reused, not consumed once and forgotten.
Bi-Monthly Media Days
Every other month, CEO Agent Academy members have access to professionally produced Media Days designed to eliminate the friction of content creation.
For local agents, this includes:
Professional photography and video
Guided content planning
Assets designed for newsletters, social media, and long-term marketing
Instead of scrambling for content, members walk away with months of usable media aligned with their brand and marketing systems.
This is one of the most tangible values inside the Academy.
Stock Image + Marketing Library
Members receive access to a curated library of stock images, customizable guides, and social media templates created specifically for real estate marketing.
This includes:
Professionally designed buyer, seller, and community guides
Ready-to-use social media templates that align with your messaging systems
Curated stock imagery that actually fits real estate branding
No generic stock photos. No endless searching.
Just polished, on-brand assets designed to work seamlessly with your systems and be put to use immediately.
Strategic Communication Systems
No more guessing what to say, when to say it, or how to say it.
You receive a fully built client communication framework.
Ready-to-launch drip campaigns to nurture leads, educate clients, and stay top of mind — without writing from scratch.
A complete communication blueprint for every key conversation:
First point of contact
Active buyer or seller phase
Under contract
Post-close follow-up
Ongoing communication up to 12 months after closing
Implement, automate, reuse — to create consistency that builds confidence, reinforces messaging, and elevates the client experience while making execution easier.
Monthly Implementation Days
Implementation is a core principle inside the CEO Agent Academy.
Membership includes dedicated implementation days focused entirely on execution — not learning, not planning.
This is where members:
Batch 30 days of social media content in one sitting
Turn Media Day photos + video into marketing assets
Build and schedule content for visibility, not storage
Clean up backend systems and unfinished projects
Set up workflows and automations that actually get used
This is where systems move from idea to installed — and where visibility becomes consistent instead of sporadic.
On-Demand Concierge Support
Membership includes access to on-demand admin, marketing, and website support — without hiring.
Members can use the support team to:
Implement systems
Execute marketing projects
Update or build websites
Handle admin tasks that would otherwise stall progress
No hiring. No firing. No managing another role. No huge bills.
AND THEN THERE’S COACHING WHERE EVERYTHING CLICKS INTO PLACE
Weekly live coaching supports real-time decision-making and system application as the business evolves. Add in 12 guest coaches each year — industry experts teaching on operations, marketing, leadership, tech, AI, finance, and team building — and you’re never guessing your next move.
“I didn’t realize how much time I was losing until the systems were installed. I easily gained back 10+ hours a week — without working less, just working smarter.”
“I thought my database was ‘fine.’ Turns out there was over six figures of opportunity sitting there once the systems were in place.”
“My email open rates are consistently over 60% now. Having a strategic communication plan changed everything.”
“For the first time, I actually understand how my business runs. I’m not just selling — I’m operating.”
“My ability to execute changed dramatically. The structure helped me with consistency, and my volume increased by over 30%.”
CEO Agent Academy Options
CHOOSE YOUR MEMBERSHIP
Designed for the local agent who’s ready to show up on camera, create content that converts, and stop letting marketing slide.
The Glow Up includes access to our signature in-person Media Days and Implementation Days, where we capture professional photos and video — then turn those assets into ready-to-use marketing that actually gets deployed.
This is where your brand gets built and used.
* 12-Month Commitment
For agents who want strategy, coaching, systems, and done-for-you content — without the logistics of in-person Media Days.
CEO Agent Power Up delivers full access to the CEO Agent Academy’s training library, weekly coaching, guest experts, community support, and monthly content so you can grow with structure, clarity, and consistency — no camera crew required.
* 12-Month Commitment
For the agent who wants it all — strategy, systems, coaching, content, and in-person experiences to accelerate growth.
All Access includes everything inside Power Up + Glow Up, combining business infrastructure with visibility+ execution — full Academy access, coaching, done-for-you content, access to concierge support, and Media + Implementation Days.
For agents ready to build momentum faster.
* 12-Month Commitment
Frequently Asked Questions
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Both. The Academy works best for agents who are actively selling and want better structure, consistency, and support — whether you’re early in your business or years in and ready to refine.
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This is designed to save time, not add to your plate. Most members start seeing momentum once systems are installed and content is batched. Weekly coaching and implementation support help keep things efficient.
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That’s exactly why Power Up exists. Non-local members get full access to training, coaching, content, community, and concierge support. Media Days are optional and location-based.
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Nope. Systems are taught simply, and support is available when you need help implementing.
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There is a 12-month commitment to support real implementation and results.
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Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving.
HEY THERE
I’m Rebecca,
I took 30+ years of real estate know-how, SOPs, and experience, moved to a brand-new market, and built a multi-six-figure income in 12 months—then scaled it to a seven-figure business in under five years. But that’s not the good part.
I blew it all up when I realized the systems worked—but the hustle was killing me and tanking my profits. So I rebuilt. Smarter. Simpler. More sustainable.
I’m direct (no fluff), strategic (but scrappy), and fiercely committed to helping agents build businesses that don’t burn them out. I say what I mean, I love what I do, and I’ll probably feed you if we hang out.
Feeding people is my love language. I'm a sucker for good wine, I make a mean Paloma, and I want every meal to feel like an exquisite dinner party—whether it’s just for my husband at the kitchen island, a house full of kids, or a room full of friends and neighbors. That’s my kind of vibe.
I see renovation potential in everything (seriously—chairs, cabins, patios… nothing’s safe). Lately, I’m into gardening, chasing chickens, and dreaming up new ways to make life feel more beautiful and functional.
If you’re into systems, authenticity, collaboration, travel, coffee, good design, or just want to talk about your latest estate sale find—you’re in the right place.
I believe we’re all building something—whether it’s a business, a home, or a life that finally feels like our own. And I’m so glad you’re here to build it with me.
xoxo
No One Needs More Ideas — But We All Need Structure + Support
You already know how to sell real estate. What changes everything is having an ecosystem — systems, content, and support — designed to work together.
Inside the CEO Agent Academy, consistency creates confidence. With more structure and support, execution gets easier, decisions get lighter, and your business starts running with intention instead of effort.
Less noise. Less fluff. More momentum.