WHAT TO EXPECT FROM

The CEO Agent—Ops

At the core of operations lies the art of engineering growth strategies that align with your vision. We start by helping you crystallize your objectives, create an ecosystem tailored to achieve them, and then show you how to implement. It’s not just about the "what"—it’s about the "how." The CEO Agent—Ops delivers tools and strategies to create effective operations in your business. With 7 practical masterclasses, you’ll learn how to structure your business for efficiency and profitability, without wasting time on unnecessary or low-ROI tasks.

MAKE STRATEGIC DECISIONS THAT DRIVE SUCCESS

Building a thriving real estate business demands strategic decision-making from the ground up. It begins with defining your business identity—what kind of business owner do you aspire to be? How do you want to be perceived by your clients and community? These foundational questions shape your operational focus, system choices, and scalability.

7 MASTERCLASSES

Peek Inside the Ops Course

01

Master Business Planning

This intensive business planning course helps you break down expenses, spot what’s eating margins, and make smarter, more strategic decisions. We’re all about running more profitable and scalable businesses, and this is where we start!

04

Centralized Storage—Organization

Your files shouldn’t live in 22 different places. In this lesson, we’ll show you how to build a super scalable, searchable, centralized storage system so you stop wasting time hunting down documents. Organize once, access instantly, deliver an elevated level of service to your clients and run your business like a pro.

02

Tech Check

Tech is either saving you time or wasting it—there’s no in between. In this session, we’ll audit your entire tech stack to eliminate clutter, cut costs, and make sure every tool is pulling its weight. This isn’t about having more tech—it’s about having the right tech to run a lean, profitable, scalable business.

03

Email + Calendar Productivity Hacks

Every overwhelmed agent I’ve coached has had the same blind spot: a chaotic inbox and calendar that runs their lives. Here, we’ll show you how to effectively manage your email, build automation, and structure your calendar. No fluff—just smart settings + systems to help you work more efficiently.

07

Database Mastery

Your database is a six-figure goldmine—if you actually treat it like one. In this course, we’ll show you how to clean it up, segment it smartly, and build automated follow-up that drives referrals and repeat business on autopilot. Stop chasing strangers online and start converting the people who already know, like, and trust you.

05

Workflow Masterclass

SOPs aren’t optional—they’re the reason some agents scale + others fail. In this masterclass, we’ll help you document your entire process or implement ours—from lead to close—so nothing falls through the cracks. You’ll walk away with repeatable checklists, dialed-in transaction plans, and a playbook to use for almost every aspect of your business.

06

Communication Masterclass

Winging it is killing your conversion rate. This course gives you 75 plug-and-play communication blueprints—from first contact to post-close—so you always know what to say and when to say it. These aren’t just email templates—they’re strategic scripts that double as SOPs, build trust, set expectations, and move deals forward without the constant mental load.

@rebeccagreen.co
info@rebeccagreen.co

MEET THE COACHES

Rebecca Green, Broker OR + WA
Founder of the CEO Agent Academy

I took all the systems I had been building for 30+ years and in 5 years grew a seven-figure income in a market that I was new to. I’m here to share those exact systems with you!

I'm candid and have a no-frills approach, both in business and in life. Feeding people is my love language — I'm a sucker for good wine, I can make a mean Paloma, and I want every meal to feel like an exquisite dinner party —  whether it's just my husband and me at the kitchen island, a house full of kids, or a room full of friends + neighbors.

I see renovation projects in almost every piece of furniture or space I encounter — indoors or out. My current obsessions are gardening and our chickens. Let's talk... authenticity, systems, collaboration, coffee, travel, and good design.

I fully believe that we are the architects of our own destiny and every day presents a new opportunity to improve! I'm so glad you're here and I'm excited to get to know you better.

kelly@rebeccagreen.co

MEET THE COACHES

Kelly Pierce, Broker OR
Business Growth Strategist

With 12 years of experience in luxury real estate operations, business growth, and lead generation, I’m here to partner with real estate agents and team builders to scale efficiently, attract high-quality clients, and create a seamless, concierge-level experience. Having mastered systems, strategies, and client care processes that drive success, I want to empower agents we coach to elevate their operations, increase profitability, and build sustainable businesses— while maintaining an all-important fulfilling work-life balance.

I take a strategic, results-driven approach to every aspect of our business. I believe in the power of optimizing workflows, enhancing client engagement, and leveraging organic lead generation to produce consistent, high-value opportunities. Whether you're an individual agent looking to grow or a team leader aiming to scale, I’m excited to share insights and provide the support needed to take your business to the next level.

Ops Pricing Options

THE CEO AGENT ACADEMY

1 PAYMENT-3 MONTHS FREE

$2223.00

Unlock the CEO Agent—Ops + Marketing Courses, Coaching, Live Training + Ongoing Support

OR

MONTHLY MEMBERSHIP

$247.00

Unlock the CEO Agent—Ops + Marketing Courses, Coaching, Live Training + Ongoing Support

If I were considering whether or not to invest this money in my business, I would jump straight to this section. I’m sure you’re not hesitant to invest, but you want to make sure you’re investing wisely and the ROI is there — I get it! That’s why I created a money-back guarantee. If you’re unsatisfied with your purchase, RG + CO. offers a 7-day money-back guarantee on all of our courses. Read our Terms of Use for more details.

Ops FAQ

  • Nope! Forget the idea of hustling harder. We’re here to make your life easier, make your business more efficient and more profitable. Our systems are all about creating breathing room and operating at higher level.

  • We’re here for you! Email us at support@rebeccagreen.co.

  • Yes! If you haven’t already signed up for our membership, this is where you want to be for additional, on-going support! Membership gives you access to our private Community, weekly Ask Me Anything sessions and a whole network of brokers all over the country to collaborate with.

  • Absolutely! Our CEO Agent— Marketing is another 7-lesson course that covers almost every aspect of marketing. Click here to learn more.