Stop renting your pipeline
from Zillow.
Build one you actually own.
— THE CEO AGENT ADS ACADEMY
$350 spent on ads turned into $76,000 in commissions.
A small-cohort, hands-on program that teaches real estate agents to run simple, low-budget Meta ads — so you generate higher-quality leads, stop depending on daily posting, and build a database that compounds in value every year.
MORE TIME
•
MORE MONEY
•
NO CHASING AN ALGORITHM
•
NO REFERRAL FEES
•
RUNS WHILE YOU SLEEP
•
BUILD YOUR DATABASE
•
YOUR ASSET
•
MORE TIME • MORE MONEY • NO CHASING AN ALGORITHM • NO REFERRAL FEES • RUNS WHILE YOU SLEEP • BUILD YOUR DATABASE • YOUR ASSET •
— WHAT META ADS ACTUALLY DO FOR YOUR BUSINESS
Less time.
More money.
A database you own.
The agents who figure out ads don't just generate more leads — they change the economics of their business. Less time on content creation. Less money to Zillow. More predictable pipeline. More deals from a database that grows and compounds over time.
TIME
Once set up correctly, a Meta ad campaign runs 24/7 without you touching it. Most agents spend 2–3 hours per month maintaining ads that generate leads around the clock. That's the trade you're making with the content treadmill right now — daily effort for unpredictable reach.
Ads Run While You Work — Or Sleep
Zillow charges 25–40% referral fees on top of monthly costs — on leads you're competing for with every other agent on the platform. A well-run ad strategy generating the same leads costs a fraction of that, with zero referral fee, and every lead lands directly in a database you own.
MONEY
Better ROI Than Any Lead Platform
COMPOUNDING ASSET
Social followers live on someone else's platform. An email list and lead database you own can never be taken from you. Every lead your ads generate adds permanent value — and a database of warm contacts is one of the most valuable assets a real estate business can have.
The agents who learn to run ads now will spend the next decade not chasing leads — while everyone else is still hoping the algorithm picks them.
JOIN THE WAITLIST
A Database That Gets More Valuable Every Year
— THE REAL COST OF HOW MOST AGENTS GENERATE LEADS
You're either paying
Zillow — or paying
with your time.
Here's a third option.
Most agents are stuck choosing between expensive platform dependency or an endless content treadmill. Neither one builds a database or workflow that you own and can control. Ads are both.
01
Zillow leads cost more and convert less
You're paying referral fees on top of lead costs, competing with every other agent on the same platform, and handing a third party permanent control of your pipeline. There's no equity in that equation.
02
Organic content is a full-time job with no guarantees
You can post every day, nail the audio, film the b-roll — and still reach 1% of your followers. The algorithm decides who sees your business. That's not a strategy.
03
Boosted posts aren't the same as a real ad strategy
Boosting hands Meta money with no real targeting, no tracking, and no system behind it. It feels like advertising — and delivers almost none of the results.
04
You don't own your social following
Followers live on a platform you don't control. One algorithm shift, one account flag, and your audience is gone. A lead list you own can never be taken from you.
05
Most "DIY ad courses" leave you stuck at setup
Information isn't the gap — execution is. Getting ads to actually perform requires proper structure, tracking, offer clarity, creative strategy, and someone in your corner when things stop working.
The Zillow math.
Zillow charges referral fees of 35–40% per closed transaction— and you're competing other agent they sell the same lead to. A well-run Meta ad strategy generating the same leads can cost a fraction of that, with zero referral fee, and every lead goes directly into a database that belongs to you. When you stop renting and start building, the economics change permanently.
Control who sees your message.
Control when. Control how often.
— ADS VS. ORGANIC — THE REAL DIFFERENCE
Organic content can support your brand — but it can't replace a lead system. The agents who understand this distinction stop competing for attention and start buying it strategically, at a price that makes business sense.
ORGANIC CONTENT
✕ Algorithm decides who sees it
✕ Requires daily effort to stay visible
✕ Followers live on someone else's platform
✕ Reach decays without constant posting
✕ Hard to measure what actually converts
✕ Content disappears in 24–48 hours
PAID ADS— WHAT YOU CONTROL
✓ You choose exactly who sees your message
✓ Runs 24/7 without you touching it
✓ Builds a lead list you own and keep forever
✓ Works while you're with clients, sleeping, or traveling
✓ Clear performance data you can actually act on
✓ One good ad can run profitably for months
"I just got a $2.5M lead from a Facebook ad and the seller is legit. This course was worth every penny."
$2.5 M
LEAD FROM A SINGLE AD
— WHAT’S INCLUDED
Built, launched, and
refined together.
This is not a single course or a content library. It's a fully built operating environment — with training, implementation, and ongoing support designed to work together.
01
Ads Manager Setup + Foundation
Account structure, permissions, pixel installation, and core settings — everything that determines whether your ads deliver or quietly underperform from day one.
02
Ad Frameworks + Templates
Retargeting frameworks for consistent visibility plus lead generation structures built around real estate decision-making behavior. Copy templates included.
03
Ad Copy + AI Prompting
Ad copy structure for awareness vs. lead campaigns, language patterns that improve delivery, and custom AI prompts for writing and refining copy fast — without losing your voice.
04
Creative Strategy + Design Resources
Creative formats that perform best for real estate ads, design templates built for long-run performance, curated stock imagery, and refresh strategies that prevent ad fatigue.
05
Ad Performance Metrics
Key metrics for exposure vs. lead campaigns, decision-making timelines, and how to read performance signals without reacting too early and killing what's working.
06
Ad Cadence + Long-Term Maintenance
Rotation strategies to prevent fatigue, copy and creative refresh cadence, and campaign structure so your ads compound over time instead of decaying.
07
Weekly Live Group Coaching
Strategy and implementation guidance, live ad reviews, hot seat coaching, Meta updates — plus monthly guest coaches running high-performing ad accounts.
08
6 Months of Weekly Office Hours
Every Wednesday for 6 months — Ads Manager troubleshooting, live ad creation, targeting questions, budget diagnostics. You're never left figuring it out alone.
09
Private Community Forum
Screenshot, Loom, or written questions between calls — clear, actionable responses when issues come up, and shared learning from other agents actively running ads.
HOW IT’S DELIVERED
4 live build sessions every Wednesday 9–10:30am PST · 6 months of weekly Office Hours · all calls recorded with replays available · private community forum · ad templates + resources · intentionally small cohort
I didn't just learn
this. I built a
business with it.
— I MAKE ADS EASY
I've been running Meta ads for my own real estate business for over 10 years — generating thousands of leads using simple, low-budget strategies that don't require being online all day. I've invested over $32,000 in coaching and courses figuring out exactly what works and what doesn't, so you don't have to.
$350 →
Turned into $76k in commission
I built the CEO Agent Ads Academy because the best way to learn ads isn't to watch a course — it's to build them with someone who has done it. Step by step, click by click, with live feedback on your actual campaigns.
I like systems. I like clarity. And I really like taking something that feels overwhelming and making it manageable. That's what we do here.
10 +
Years running ads
Your Questions Answered—
-
No. This is designed for all experience levels.
-
Most agents spend 2-3 hours per month once ads are running.
-
Most agents start with $5–$15 per day.
-
No. You run your own ads with support.
-
Calls are recorded and support is on-going inside of the Ads Academy Office Hours each Wednesday.
CEO AGENT ADS ACADEMY
The Investment
Why go all in on ads?
Let’s talk about it…….
I’ll be direct about this—because numbers matter.
Once I really figured ads out, I spent $350, and it turned into $76,000 in commissions. More importantly, I didn’t get lucky once. I’ve used paid ads consistently to increase my business year over year.
When paired with the right offer and systems, ads create leverage.
Ads do three things organic content can’t do on its own:
They put your message in front of the right people on demand
They remove the dependency on posting every day and hoping it lands
They create predictable opportunities instead of waiting for timing and algorithms
Going “all in” on ads doesn’t mean spending recklessly. It means treating ads like a business tool, not an experiment + that’s exactly what we do inside the Ads Academy.
When your ads are set up correctly—with a clear offer, proper tracking, and a follow-up system—you’re no longer guessing where your next client is coming from. You’re building momentum on purpose.
That’s the difference between dabbling in ads and actually using them to grow a business.