If You’re Hard to Find Online, You’re Leaving Money on the Table
For years, I’ve talked about the importance of SEO — because showing up in search has always mattered.
But after taking a deep dive into AI-driven search with partners at Lofty, Jason Pantana, and Drew Thompson, I can say this with confidence:
What used to be nice-to-have is now non-negotiable.
AI Isn’t Searching Like You Think
AI doesn’t scroll your Instagram, read your About page, or browse Zillow listings like a potential client.
It scans data.
It looks for patterns, consistency, and credibility — and if your information doesn’t line up across platforms, you’re invisible.
Your brokerage profile says one thing.
Your Google Business listing says another.
And your social media bios? Totally different again.
AI doesn’t know which version of you to trust… so it skips you altogether.
Consistency Is the New Credibility
This goes deeper than SEO keywords.
AI search is all about structured data — and when your profiles don’t match, you lose trust signals.
Every platform matters now:
Google Business
Brokerage site
Zillow, Homes.com, Realtor.com
Instagram, Facebook, LinkedIn
If your business name, contact info, or bio language isn’t identical across them, AI assumes you’re not reliable.
And here’s the hard truth: if AI can’t verify you, it can’t amplify you.
Want to Know How to Fix It?
That’s exactly what we’re covering in the Profile Audit Masterclass — happening Wednesday, October 16th, from 9–10 AM (online).
Inside the class, we’ll walk through:
How AI interprets your online data
The three biggest mistakes that kill your visibility
A live audit checklist to make your profiles AI-ready and SEO-strong
This session is open to all CEO Agent Community members — and it’s the kind of class that will change how you think about visibility forever.
Because if your online presence isn’t working for you, it’s working against you.
👉 Join the CEO Agent Community and get access to the Profile Audit Masterclass on October 16th (plus every future training, template, and tool designed to make your business more visible, more consistent, and more profitable). Already a member, click here.
About Rebecca Green
Rebecca Green is a real estate business coach and founder of the CEO Agent Academy. She helps real estate agents build sustainable, profitable businesses through systems, strategy, and smarter execution.
Inside the CEO Agent Academy, agents gain access to done-for-you templates, business systems, marketing tools, and live coaching that help them create predictable income and long-term growth.
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