Oh The Things We Know Better Than to Do

So… I got sunburned. Like, red-faced, glowing-cheeks, “you good?” kind of sunburned. While wearing a sweatshirt and sweatpants. On an overcast day.

I know better.

But I was in great company, having a great time, and got lost in the day.

There are just some things you shouldn't do. Like forget to put the sunscreen on.

Here's what else you shouldn’t do?

EVERYTHING in your business on your own. We're just not built for that. It’s not realistic. It’s not sustainable. Also not super smart or profitable!

Doing the “job” means you run around, wearing 17 hats, randomly posting on Instagram just to post, trying to write newsletters, and Googling “how to make a buyer presentation in Canva.” Or worse…..you use what your brokerage provides in these areas just because.

Running a business? That means you bring in strategic partners. You get support. You stop pretending you're a copywriter, designer, and content strategist on top of being a badass agent.

Instead of: Spending hours writing a newsletter you never send—

Try this: Grab one of our four done-for-you newsletters that drop every month, personalize it a bit and hit send.

Instead of: Staring at a blank social media post like it personally offended you—

Try this: Pick from our 30 prompts per month (with plug-and-play templates) and be done with the week in 10 minutes.

Instead of: Hiring a designer, then ghosting them because managing the project is a whole thing—

Try this: Use our pre-designed Buyer, Seller + Community Guides, brochures, and ad templates—no creative team needed.

Instead of: Thinking maybe you need to hire a team just to keep up—

Try this: Lean on the CEO Agent Academy systems, templates, and marketing tools to run lean and smart.

I've done the “job”—actually all 17 of them and yes sold a lot of houses, and made a ton of money. I also lost too much sleep, and time with the people I love, doing things outside of work that filled my cup. And honestly, in those days I might never have had the chance to sit on the beach on a random Tuesday getting completely roasted. I'll take the sunburn over the burnout any day!

Whether you’re building from scratch or scaling up, the CEO Agent Academy gives you tools, content, and support that make this whole thing feel lighter. We've taken the hiring, firing + training a team completely off the table and let our community members plug into all of our systems, courses, marketing, events + coaching!

 And no, you don’t have to be on my team or at my brokerage. 

 Check it out here.