There seems to be something in the air right now. Could be the time of year, could be the market, or it could just be the cycle of seasons in business. A lot of agents that I coach came to me this week feeling a little antsy! 

Being a solo agent can look like freedom on the outside—

But inside? It’s a never-ending game of do it all yourself: It can feel super lonely.

Every lead. Every deal. Every email. Every showing. Every fire drill. No backup. No days off. You’re the CEO, the admin, the tech support, the TC, the marketing department, and the emotional support hotline. No one to bounce ideas off of. Your learning is siloed.

So… I got sunburned. Like, red-faced, glowing-cheeks, “you good?” kind of sunburned. While wearing a sweatshirt and sweatpants. On an overcast day.

I know better.

But I was in great company, having a great time, and got lost in the day.

There are just some things you shouldn't do. Like forget to put the sunscreen on.

There’s this weird notion that if you’re not using AI, you’re behind. But if you are using it, somehow you’re cheating? I sort of agree that if you aren't leveraging AI, you're missing out. If you are using AI correctly, I'm sure it's changing your life.

Working in Sprints

Give a good real estate agent a home that needs a deep clean, rooms painted, landscaping refreshed, a new doormat, pressure washing, tree trimming, 26 lightbulbs changed, staging, photos—basically everything—and we’ll have it on the market in 7 days. No problem!

BUILDING A BUSINESS THAT RUNS WITHOUT YOU 

Busy-ness is a disease. Boy, does it run rampant in real estate.

No strategy. No leverage. Action for the sake of action.

Mind the gap—because what feels like it’s only costing you a little today is going to cost you big time tomorrow. Tech is advancing by the minute, and it’s not waiting around for any real estate agent to catch up.

Most agents don’t need another sales meeting to talk about inventory levels or a Thursday morning title company lunch.

By August 17th, 2024, the real estate industry will undergo a significant transformation in how commissions are paid. These changes stem from a lengthy lawsuit involving the National Association of Realtors (NAR), various Multiple Listing Services (MLS), and real estate brokerages across the United States. We talk about the evolution of the settlement in two recent podcasts of How To Real Estate Today. You can download these here and here.

I grew up in a die-hard Chicago Bears household. 

When I was a kid, the team used the Lake Forest College campus for training sessions. My grandfather and I would often walk down to watch the practices.

When we would get there early, there were always a few players already on the field. Just a handful—running routes, passing, catching. Over and over. Same thing on repeat.

If your income swings every quarter, you don’t need more leads—you need a better structure. Here’s how real estate coaching programs can help you build predictable growth (and what to look for before you join one).

Most agents think scaling means working harder or hiring faster. The truth? You can grow your business without losing your sanity—if you build the right systems first.