You’re Busy, But Is It Working?

BUILDING A BUSINESS THAT RUNS WITHOUT YOU 

Busy-ness is a disease. Boy, does it run rampant in real estate.

No strategy. No leverage. Action for the sake of action.

I participated in a Fast Talk event this week—6 agent panel, 30-minute deep dives, all action, no fluff. One of the speakers said something that stuck with me:

“I’ve been thinking about the 80/20 rule, but honestly, in real estate it feels more like 95/5.”

 Translation— Only 5% of what most agents do actually drives their business forward. The other 95%? It’s noise. Distraction. Inefficiencies disguised as productivity. We cling to doing everything because it’s familiar. We tell ourselves, “No one else can do this as well as I can. I'm the business."

 Sound familiar? Here’s the part that stings—

If your business only works when you do, you don’t actually have a business. You have a job. And when you stop, it all stops.

I’ve watched agents sell hundreds of homes over decades, only to retire and their entire business dies on the vine.

Why? Because it was never really built to run without them.

They get a plaque from their brokerage or better yet…. a 50% referral “Retirement Program” where they still have to bring in the business, refer it to other agents in the company, and be good with it. Ouch. Doesn't really sound like retirement. Sounds like a more expensive brokerage fee. It get's better—these brokerages talk about being “agent-centric”. How the heck is this agent-centric? That's a rant for another day.

Ultimately, this is not how it should end!

Conversation Starter:

Are you trying to build a business that doesn’t fall apart when you take a week off—or a year off—have you thought about the possibility of this?

Here are a few places to start:

Audit your tasks—

Track what you’re doing for a week. I promise, 95% of it doesn’t require you. Delegate, automate or ditch it. Get ruthless with saving your time. Does that broker tour that you're hosting really help sell the house? Worse….are you visiting other broker opens just to socialize?

Systematize like your sanity depends on it—

Because it does. If your whole operation lives in your head, you don’t have an operation!

 Treat your database like your 401k—

No more random mass emails or ignoring past clients. Build nurture campaigns, segment contacts, and stay top of mind with intention. 

Hire help, none of us are that special—

The myth of “no one can do it like me” is keeping you broke and burnt out. Start with a VA or TC. Just start to do less yourself.

Redefine what it means to scale—

More volume or higher GCI doesn't always mean growth. You can scale by increasing margins, reducing chaos, buying back time, or building passive income streams.

If you’re ready to start treating your business like a business, here are a few ways we can help:

Join us for a TRY ON.

If you want to level up your operations and build a more profitable business, you owe it to your future self to get in the right rooms. Shoot me an email to sign up for 30 days of complimentary group coaching. 

Catch the latest episode of How to Real Estate Today. You never know what tip you'll pick up to put more strategy into your day-to-day. Plus, we're a lot of fun!

Let’s talk about REAL

I’ve been building at REAL for the last year and it’s the only brokerage in 33+ years that’s ever opened the entrepreneur playbook, supported me in growing a passive income stream, and helped me build generational wealth while not chasing GCI. If you’re ready to upgrade where you hang your license…let's talk!