Are You Boosting or Busting Your Email Game?
Let's start with the nuts and bolts. First things first—if you want to make the most of your email marketing, you need to:
Use a dedicated email marketing system, not just Canva graphics or images dropped into your Gmail or Outlook emails. I’ve tried just about every system out there, and Flodesk is by far my favorite—for 28 different reasons! Click here to get 50% off your first year.
Have your contacts categorized. Know your audience! Segment your email list so you can send personalized content that resonates with each group's specific needs and interests.
Email marketing is one of the most powerful tools in your marketing arsenal—but only if done right! Here are the 5 essentials you need to maximize your impact:
Compelling Subject Lines
Your subject line is the first thing your audience sees—make it count! Keep it catchy, concise, and relevant to encourage your recipients to open your email. Need help with this? Try SubjectLine.com.
Engaging Content
Be value-centric. Let’s be real—no one woke up on Easter Sunday excited to get a generic "Happy Easter" email from their real estate agent. That’s an antiquated strategy! Instead, focus on educational tips, special offers, or industry insights that actually matter. For instance, have you updated your sphere about the NAR Settlement and the recent industry changes? If you’re not sure what to write, feel free to grab my copy here.
Strong Call to Action (CTA) + Links
Every email should include a clear and compelling CTA, guiding a reader on what to do next—whether that’s checking out a new listing, contacting you for more information, or shooting you a picture of their garden. Link anything you can back to your website or social media accounts, not the companies!
Consistent Branding
Your emails should reflect your voice, personal brand colors, and overall aesthetics.
Get Personal
Real estate is a personal business. People work with people and let's face it….people are curious about other people's lives. Connect with clients on a more personal level and watch your stats soar.
Still not sure about elevating your email marketing game? Consider this-
There are 4.48 billion email users worldwide.
81% of companies use email as part of their marketing strategy.
64% of small businesses use email marketing.
Half of those using email marketing as part of their marketing strategy say it is the
most impactful business-building channel.
Let's boost your email game
What's Hot + What's Not Webinar
Join Us on August 29th at 9:00 am for an Exclusive Webinar: Mastering Email Marketing Best Practices in 2024!
In this webinar, we’ll dive deep into the most effective strategies and emerging trends in email marketing.We'll cover all of the following;
Advanced Segmentation Techniques
Storytelling in Email Marketing
Using AI Effectively
Optimizing for Deliverability and Open Rates
Automation and Workflows
Email Design and User Experience
Measuring Success: Analytics and KPIs
