Do This, Not That When Your Real Estate Business is Down
Fear makes agents stop doing the very things that work. Don’t fall for it.
When business gets tight, when money feels scarce, or when the pipeline slows, a lot of agents fall back into old patterns. They stop doing the things that actually work because fear takes over.
They stop investing in themselves and in their business. They pile more tasks onto their own plate to “save” money—forgetting that time is their most valuable asset. And honestly, sometimes all that busywork is just a distraction from doing the harder, more meaningful things that would actually move the business forward.
Here’s the truth: your business isn’t going to change itself. You have to change the way you show up in it.
When business is down, that’s not the time to shrink. That’s the time to rise.
What to shift when your business is down.
What would shift in your business if, instead of shrinking back when things feel inconsistent, you committed the first 30 minutes of every day to pipeline growth?
Not busywork. Not scrolling the MLS or IG. Not reorganizing your Dropbox.
I’m talking about true business growth actions to generate income:
Strategically speaking to your niche on social media
Sending a newsletter, Deal of the Day email or vendor spotlight to your database
Handwriting notecards to clients or neighbors
Texting clients you haven’t connected with in a while just to say hello
Slow markets and empty pipelines aren’t the time to stop investing in yourself. In fact, the opposite is true—it’s the time to double down and build habits that make your business more predictable long-term.
—R
P.S. When you’re ready, here are three ways I can help you build a more predictable, profitable business:
Join the CEO Agent Academy – Our signature monthly membership starting at just $67/month. Courses, content, coaching, and community designed to help you grow smarter, systematize your business, and create more consistent income.
Private Coaching + Community – I only take 10 agents at a time + currently have a few spots open. If you’re ready for 1:1 mentorship and personalized strategy, this is for you. Apply here.
Learn More About REAL Brokerage – If you’re curious about why I partnered with REAL and how our Collective is building businesses differently, let’s schedule a call.
