— CEO AGENT ACADEMY
Library
Every lesson, template, SOP, replay, and newsletter in the Academy lives here — organized by the Six Pillars. Search for what you need or browse by pillar below.
Business Structure + Business Plan | Brand DNA + Client Avatar| Operational Setup
Tech Stack + AI | Listing + Transaction Management | Marketing Ecosystem
QUICK LINKS
July 2025 Newsletter- One Year In on Commission Changes
💡IDEA: Let’s talk about one year post-NAR settlement and the change in how commissions are handled. Here’s a newsletter segment to use—
2024 Was Full of Predictions About Real Estate Commissions—Here’s How It’s Actually Playing Out
It’s been a year since the real estate industry changed how buyer agent commissions are structured. At the time, there was a lot of uncertainty—and plenty of headlines predicting major disruption.
Now that we have some distance (and data), we can look back with more clarity on what actually changed—and what didn’t
July 2025 Mid-Month Mini Newsletter
💡Summer Bucket List Check-In
“What’s one thing you haven’t done yet this summer that you still want to?” (You share yours too.) The email could look like this—
💡Local Love Note
A local gem I can't stop talking about
July 2025 Newsletter —Market Snapshot
💡IDEA
Market data generally performs well for us, but it's best when accompanied by an explanation of its implications for someone looking to buy, sell, or invest.
Below is a Portland Market Snapshot (June 2025). If you’re in Portland, easy to copy and paste. If not, easy to swap the data with local information. Use CHAT GPT to help!
You’ll find the content for the Market Report section of a newsletter for July below. Some agents like to send this as a stand-alone email, which works great. Others like to include it in a longer form email—also great.
General Q + A
Can’t find what you’re looking for? Leave us a message here and someone on the team will get back to you as soon as possible.
5 Tips for Breaking Up With a Real Estate Client Gracefully
One of the most common coaching questions I get is how do I stop working with a client and whether it is ok to not want to work with certain clients.
Checking Your Online Presence
Have you ever Googled yourself? You want to be sure to update your profile across as many platforms as possible so that your information online is consistent. From an SEO standpoint, it really does have an impact!