Real Estate Coaching + Systems That Build Sustainable Businesses
Welcome to the CEO Agent Blog — where real estate agents learn how to grow smarter, systematize their business, and create predictable, profitable income. Rebecca Green, real estate business coach and founder of the CEO Agent Academy, shares weekly insights on operations, marketing, and mindset to help you run your business like a CEO.
Learn from 30+ Years in Real Estate
Ai Job Helper
AI won’t do your job for you, but it should make parts of it suck less. Used right, it’s not cheating—it’s clarity, focus, and time saved.
Is Flying Solo Freedom?
Flying solo can look like freedom, but in reality, it often means burnout, isolation, and no real exit plan. Teams and communities offer structure, support, and sustainability.
The #1 Lead Source in 2025
The #1 lead source in 2025 isn’t Zillow, social media, or ads. It’s your database. The people who already know, like, and trust you are your most valuable business asset.
The Luxury of Thinking Time
More rest = more clarity. More clarity = better decisions. Better decisions = more profit. The real flex in real estate isn’t volume—it’s time freedom.
Do You Need an Assistant—or Do You?
Hiring an assistant or building a team isn’t a magic fix. Without systems, it’s just chaos. And with the wrong brokerage model, your time and investment don’t pay you back.
Mind The Gap: The Real Cost of Falling Behind in Real Estate
Tech isn’t waiting for you. Agents who ignore AI, content, and digital exposure today will pay for it tomorrow. Here’s how to close the gap and grow strategically.
What Brand Identity Really Means for Real Estate Agents (And How to Niche Without Losing Clients)
Most agents think brand identity is just logos and colors. In real estate, it’s much deeper. Here’s how to niche down, create clarity, and attract the right clients.
Data Over Drama: Non-Negotiable Alert
I’m NOT talking about your GCI or sales volume. These are vanity metrics. Don't be that agent but also....don't worry if you were that agent. I was totally that agent and then I realized those numbers didn't matter AT ALL.
Working Well with Real Estate Agents on the Other Side of a Transaction
Successful transactions often rely on effective collaboration between the agents representing both the buyer and the seller. Establishing a positive working relationship with the real estate agent on the other side of a transaction can lead to…
The Negative Effects of Burnout in the Real Estate Industry
Real estate is a crazy business. The industry is known for its fast-paced nature, high demands, and constant pressure to perform. What few people talk about is how much we absorb from the human interaction portion of our jobs and how that can take a toll on us…
How Work-Life Balance Impacts Your Well-being and Productivity
This may have been one of the greatest life lessons that I learned in my 40s. I wish I had learned sooner. Achieving a healthy work-life balance is not even an option in my eyes. Life is hard and short. I heard the best thing on a podcast a while ago and it really stuck with me. It was- Own Your Day. Are you owning your day?
Benefits of Working with a Coach
Working with the right real estate coach can be a game-changer for your career. Being immersed in the day-to-day of running a successful real estate team and selling 80-100 houses a year, I know a few things. Training and watching agents around me succeed fuels me…
Building A Successful Real Estate Team
Data shows that there are actual health benefits of working in a team environment. Teams can be two people or twelve people. There are a few principles that apply regardless of the team size. I personally can’t think of any other way to work in real estate but it’s not for everyone!
Principles for Making the Right Hire
Brokers, do you have a system in place for hiring? No? Don’t worry; we’ve got you covered! We love this simple guide as a starting point when you are looking to hire for any position in your business
I Can Make It Happen Overnight
Being internet famous did not make anyone a great real estate agent! But by making INTENTIONAL decisions in your business, working hard, and understanding that you have to work on your business, not just in your business, real estate can be everything you want it to be.
Dreams vs. Stats
“The business world often gets caught up in facts and figures; and while the details and data are important, the ability to dream, conceptualize and innovate is what sets the successful and the unsuccessful apart.” - Richard Branson
In real estate, we can throw more hours into our work, do more open houses, work more weekends, and add more people to our team. We can do the work, and it will likely increase our numbers because real estate is like that, but is that what you REALLY want out of your business?
The Stress of Being Tethered to Your Business
Feeling like you're constantly on call in your real estate business can be emotionally draining and hamper your productivity. Have you ever feared the whole operation would collapse if you took a real break? Or felt like you're the only one who can keep everything moving, juggling tasks and putting in marathon hours? This scenario is neither sustainable nor scalable.
5 Tips for Breaking Up With a Real Estate Client Gracefully
One of the most common coaching questions I get is how do I stop working with a client and whether it is ok to not want to work with certain clients.
Collaboration Over Competition
A few agents in my local market and a handful of clients asked me why I launched RG+CO. and why I didn’t just open my own brokerage or if I’m worried about “selling my secrets” to the competition. I have loved each of these conversations for so many reasons. Here's the truth: I found my perfect fit! I so clearly see that my entire real estate career led me to RG + CO.
Building a Business vs. Doing the Job
There's a breed of agent who thrives on the core aspects of real estate – exceptional client service, focused marketing, and a strong network. They may not be interested in building a team or expanding their reach geographically, but within their chosen niche, they're absolute masters.