💡Deal of the Week

Quick highlight of a standout property that feels like a steal or has unique potential. Keep it conversational and simple:

💡“Did You Know?” Stat Check

Pick a surprising or timely stat and break it down simply.

💡Talk about the online valuations + the problem with relying on them.

If you’ve been casually thinking about buying or selling a home in 2026, you’ve probably done what most people do first:

You checked Zillow.
Or Redfin.
Or one of the many “instant value” websites online.

That number can be interesting — but it’s not a strategy.

💡Talk about the value + strategy in the work that is done upfront to get a home ready for the market.

Thinking About Selling in 2026? Why Starting Early Gives You an Edge

If you’re thinking about selling your home in 2026, one of the smartest moves you can make is starting the process long before you list.

Here’s why.

In 2025, we saw a dramatic shift in buyers. They became more cautious, selective, and pickier than we’ve seen in years. That caution showed up in a surprising way: a record number of home sales fell through before closing.

Erin Bradley will be hosting the first Monday meeting of each month and we’re super excited about this, but I was feeling like once a month with Erin was just not enough, so....as another benefit to your CEO Agent Academy membership, we're gifting you access to The Pursuing Freedom Academy where Erin helps agents and lenders learn how to earn more, work less, and create a business + life that is fully aligned!

💡This is a great mid-month shorter form newsletter

A quick market note as rates ease —

There really was no clear narrative for the real estate market in 2025— and that’s probably the most accurate way to describe it.

Some homes saw multiple offers and sold far above list. Others sat and adjusted. Both happened at the same time. The market wasn’t hot or cold — it was selective.

What is different right now are rates.

At this time last year, average rates were around 7.15%. Today, they’re closer to 5.85%, the lowest we’ve seen in roughly three years.

That was fun! In this replay, you’ll find the video from the class…..unexpected technical difficulties included!

You’ll also find a few voice recordings that I made using my AI Voice Clone. Hopefully this gives you some ideas of how you can implement this super cool tool!

Let me know what you think!