But Do You?

A lot of agents hit a point where they think, “I just need to hire an assistant.” Or, “It’s time to build a team.”

Sometimes, that’s true. But hang on for a second: hiring people without systems in place is just adding chaos to chaos. That's one problem. 

An assistant isn’t a magic fix. And building a team? That’s a whole different kind of business.

So before you go adding people, make sure your systems are dialed. Calendar. Contracts. Lead Gen. Follow-up. Work Flows. Listing Process. Buyer SOPs. Ops. Marketing. Automation. All of it. P.S….we can totally help you here but there's another, often, overlooked conversation. Here it is—

If you’re ready to grow—really grow—yeah, maybe it’s time to build the team.

But let me be super clear about this next part:

You train agents. You give them leads. You share your systems. You help them win. And then… when they're ready to build their own team or go solo, they move into that phase of their career with your brokerage that then profits more from the time and training you invested in that agent as they continue to produce for said brokerage. Read that all again.

You may have the most amazing relationship with this agent and want all the things for them, but from a business model standpoint, this is really screwed up because never forget— your time is your most valuable asset. 

Let me be clear—I’m not bitter about the learn, grow, spread your wings and fly part—I actually love helping agents become great agents. I've always led with providing as much value and support as I can to any agent on my team. But here's the thing….. there’s a better way to do this. A smarter way. A more mutually beneficial way to do this.

Let me share what that looks like—

At REAL, I help agents on my team get really good at being an entrepreneur. We talk strategy, implementation, and building a business based on who they are. And if or when they’re ready to branch out and do their own thing? I support them fully. I want them to build an empire if that's what they want!

Here’s the difference —

When they go out on their own, I'm still right here to help where they need it and my time is rewarded. They’re still part of my network. Their sales and growth continue to directly impact my revenue share and stock benefits. 

We're all growing!

No guilt. No resentment. Just aligned incentives and a business model that works for both of us.

If you're ready to grow—not just your sales, but a diversified business—we should talk.

—Rebecca