Supercharge Your Database: 5 Ways to Double Your Sphere
I met with an agent this week who I could sense was great at keeping in touch with his past clients. In fact, he shared that he genuinely became friends with many of them and was very connected to his “A-group.” Like many of us though, his database had been quiet on the home-buying and home-selling front this year. Many of his clients were sitting comfortably in low-interest-rate loans and had already moved up during the pandemic. I think a lot of agents can relate to this.
That got me thinking… Growing a database with clients and potential clients at different stages of the buying or selling process has always been a big part of my strategy. Truth be told, I let up on this a bit over the past couple of years because we were so busy. But here’s the thing—successful businesses, regardless of how busy they are, prioritize growing their database.
One of the core principles I coach to is that prospecting has to happen every day. Prospecting does not have to mean cold calling expireds or FSBOs. Here are a few great ways to prospect and build your database at the same time.
5 Effective Ways to Double Your Database
#1 Host Virtual Events
Showcase your expertise and add value by hosting virtual events. Consider topics like “How to Build Wealth Through Real Estate Investing,” “Flipping Houses for Profit,” “Navigating Your First Investment Property,” “How to Run a Profitable Airbnb,” or “First-Time Homebuyer Education.”
How to Maximize Your Virtual Event:
Send invites to your current sphere and encourage them to share with friends.
Advertise on social media with a simple signup form to capture attendees’ info.
Follow up with thank-you emails and resources.
Offer the recording as an on-demand resource, requiring email addresses for access.
#2 Organize a Community Drive
Think electronics recycling, coat collection, or a food drive in your neighborhood or farm area.
How to Make It Work:
Drop off flyers at every home in the neighborhood explaining the drive.
Include a registration form link for residents to sign up.
Follow up with an email letting them know when you’ll be by to collect.
This not only grows your database but creates meaningful connections—and serves your community.
#3 Host In-Person Events
Turn your virtual events or community drives into in-person events. Always create a way for participants to leave their email address.
#4 Leverage Social Media Lead Magnets
Create downloadable resources like eBooks or guides (e.g., “Top 10 Tips for First-Time Homebuyers” or “Maximizing Rental Income”). Offer them free in exchange for email addresses via ads or posts.
How to Capture Leads:
Promote with engaging posts or ads on Instagram, Facebook, and LinkedIn.
Keep sign-up quick and ensure the resource is high-value.
#5 Partner with Local Businesses
Team up with local businesses like coffee shops, contractors, or designers for a joint event, promo, or giveaway.
How to Make It Work:
Create a co-branded flyer or social post with a sign-up form.
Collect emails during the event or promotion.
Follow up with personalized messages.
The Bottom Line
Once you’ve added people into your network, you need a plan to communicate with them consistently. Your database is your most valuable asset—treat it like it.
Happy Database Building!
