STRUCTURE, STRATEGY, SCALE

Team Building—Instensive

Everything You Need to Lead + Scale

You’re producing, on your own or maybe even with a team — but now it’s time to lead + grow because when you are the business, or consistently working in the business, you cannot work on the business.


The Team Building Intensive is for the agent or broker who’s ready to go beyond solo production, lead a high-performing team, and create a business that doesn’t depend on their personal closings to survive.

This isn’t theory. It’s a 12-month, high-touch program built on my 33+ years of experience growing profitable, sustainable teams — the kind that run smoothly, generate predictable income, and free you up to focus on leadership instead of chasing the next deal.

When you join the Team Building Intensive, you unlock the CEO Agent AcademyAll Access. Every operations and marketing course, template, blueprint, and tool I’ve built to grow my own $100M+ team. The difference?

In this program, we take those resources and tailor them to your team vision in our 1:1 strategy sessions, then create an implementation roadmap for you.

Unlock the CEO Agent—
Community All Access

A woman in a white blouse speaking to a group of women seated in a room, engaged in a discussion or presentation.

Here’s what we’ll build together—

Over 12 months, we’ll work through a proven team-building framework that I’ve refined and used in my own $100M+ business. You’ll get the exact blueprint, templates, guides, and digital ad strategies I’ve already built and implemented — on our 1:1 calls, we’ll walk through key decisions so you can apply them to your business with confidence.

Business Planning

Using my pre-built planning process to set realistic growth goals, understand the financials of running a team, and protect profitability from day one.

Recruiting + Retention

Implementing tested attraction strategies, onboarding processes, and retention systems that bring in the right people and keep them long term.

Contracts + Templates

One of the biggest mistakes I see agents make is running a team without contracts. In our program, you’ll gain access to a library of tested agent and support staff agreements so you can build a contract that protects your business and sets clear expectations from day one.

Organizational Structure

Review and define roles for agents, admin, and leadership so everyone is clear on responsibilities.

Compensation + Fee Structures

Create clear compensation + fee structures for your entire team that align with your goals and ethos, while rewarding performance, and protecting margins.

Onboarding + Training Systems

We’ll review, edit and cover implementation of a successful onboarding plan to ensure agents and admin have a positive experience right from the beginning of your working relationship.

All Access Unlocks

In-House Staging

All Access Unlocks

TC Services

For OR + WA REAL Agents

All Access Unlocks • In-House Staging • All Access Unlocks • TC Services • For OR + WA REAL Agents •

Proven Leadership. Not Just Theory. Real Results

I built my first team after just two years in real estate — and I’ve been building ever since. As head of marketing and business development for a leading luxury brand in Oregon, I recruited over 250 agents and helped catapult the company to the top of its market. I’ve designed systems for my own high-producing team, led operations for my own $100M+ business, and consulted with small brokerages across the country to help them scale. Every framework I share has been tested, refined, and proven to deliver results.

Who This Is For

A woman with shoulder-length brown hair smiling at the camera, sitting in a cozy indoor space with blurred furniture and background.

✔ Producing agents or brokers ready to expand beyond solo production.
✔ Leaders who want to guide a team without micromanaging every transaction.
✔ Agents seeking a proven, step-by-step framework instead of trial-and-error.
✔ Anyone committed to a 12-month process of building the systems, people, and structure required for long-term, sustainable growth.

How It Works

Self-Guided Core Curriculum— You’ll work through my complete Ops and Marketing courses to build the systems and branding your team needs to operate like a business.
1:1 Strategy Calls— Once a month, we’ll meet to troubleshoot, customize, and implement — ensuring you’re not just learning, but building. Additional 1:1 calls can be added at anytime.
Monthly Group Coaching Call— Live group coaching session focused on leadership, growth strategies, and problem-solving.
Plug-and-Play Resources From job descriptions to recruiting guides, every tool you need is ready to use.
Accountability + Support I’ll walk with you through the implementation process so you’re never left guessing what to do next.

Important Details

12-month commitment required.
✔ If you have current team members or admin, each will need their own membership in either the CEO Agent Glow-Up or the CEO Agent All Access
Space is limited so each leader gets personalized attention.

Bonus— Built In Team Training

When team members are enrolled in the Glow-Up or All Access membership, they’re trained inside the same proven ecosystem as the team leader. That means agents get access to the full library of operations, marketing, and sales training — plus done-for-you resources — without the team lead having to create everything from scratch. It eliminates much of the heavy lifting in onboarding and training, while ensuring every team member is aligned with the same systems, language, and standards from day one.

A woman with long wavy hair, smiling, sitting on a modern black chair, wearing jewelry, in a black outfit, in a room with light-colored walls.

HEY THERE

I’m Rebecca,

I took 30+ years of real estate know-how, SOPs, and experience, moved to a brand-new market, and built a multi-six-figure income in 12 months—then scaled it to a seven-figure business in under five years. But that’s not the good part.

I blew it all up when I realized the systems worked—but the hustle was killing me and tanking my profits. So I rebuilt. Smarter. Simpler. More sustainable.

I’m direct (no fluff), strategic (but scrappy), and fiercely committed to helping agents build businesses that don’t burn them out. I say what I mean, I love what I do, and I’ll probably feed you if we hang out.

Feeding people is my love language. I'm a sucker for good wine, I make a mean Paloma, and I want every meal to feel like an exquisite dinner party—whether it’s just for my husband at the kitchen island, a house full of kids, or a room full of friends and neighbors. That’s my kind of vibe.

I see renovation potential in everything (seriously—chairs, cabins, patios… nothing’s safe). Lately I’m into gardening, chasing chickens, and dreaming up new ways to make life feel beautiful and functional.

If you’re into systems, authenticity, collaboration, travel, coffee, good design, or just want to talk about your latest estate sale find—you’re in the right place.

I believe we’re all building something—whether it’s a business, a home, or a life that finally feels like our own. And I’m so glad you’re here to build it with me.

—R