She Builds Teams: Masterclass + 16-Week Intensive
Three Women. Three Perspectives. Three Very Different Business Models. One Mission—Help You Build the Next Version of Your Business.
She Builds Teams was born from a simple truth — there isn’t one right way to build a successful real estate business, but there is a right foundation.
Together, Rebecca Green, Kristen Cantrell, and Erin Ethridge have each led multi-million-dollar real estate teams, built systems that scale, and proven that leadership isn’t all about personality (although there is no shortage of that here) — it’s about structure, clarity, and culture.
We’ve joined forces to pull back the curtain on what it really takes to grow a team that lasts — the operations, leadership rhythms, and profitability frameworks behind businesses that thrive through every market cycle.
This isn’t theory or inspiration. It’s execution.
The Coaches Behind She Builds Teams
Kristen Cantrell — Culture, Community + Connection
Podcast host, community builder, and founder of Hello Culture and Moms in Real Estate, a 40,000-member network empowering women in the industry. Kristen leads a 300-agent Real Broker network nationwide and has built her business on one core belief: growth happens faster when you grow together.
She’s known for her connection-driven leadership and ability to help agents expand influence, build authentic brands, and scale through community and collaboration. Kristen is living proof that when culture comes first, results follow.
📧 kristen@heykristencantrell.com | @heykristencantrell
Rebecca Green — Systems, Profitability + Operations
A 34-year real estate veteran, founder of Rebecca Green + Co. and CEO Agent Academy, and top-producing team lead in Oregon + Washington with 1,500+ homes sold and 300+ agents coached nationwide.
Rebecca helps agents build scalable, profitable businesses by leveraging systems, operations, and structure — without sacrificing service, quality, or lifestyle. Known for her clarity, precision, and profitability-driven mindset, she teaches women how to build businesses that serve their lives, not consume them.
📧 rebecca@rebeccagreen.co | @rebeccagreen.co
Erin Ethridge — Leadership, Performance + Growth
A 24-year real estate veteran and top 1% producer, Erin leads The Ethridge Team in Arizona — closing over 1,500 homes and $100M+ in annual production.
She’s a master of operational execution and leadership, with a coaching style that’s tactical, transparent, and built on decades of proven results. Erin integrates mortgage and escrow services into her model for diversified income and teaches team leaders how to drive performance and profit through intentional leadership and structure.
📧 erin@theethridgeteam.com | @erin_ethridge_
The Masterclass — The Anatomy of a Profitable Team
A 2-hour live training where Kristen, Rebecca, and Erin share how three very different business models — all built by women — operate at scale and stay profitable.
You’ll see the systems, leadership structures, and culture behind high-performing teams and leave with tools you can implement immediately.
What you’ll learn:
The 8-Pillar Framework every scalable team is built on
The operations + ecosystem behind $200M+ producing teams
Systems + culture strategies to attract and retain top agents
What you’ll receive:
Business Plan Handbook — Align structure, profit, and purpose; set production goals; spot profit gaps.
100-Point Week Tracker — A simple, proven focus system for consistent action.
Team Handbook Quick-Start Guide — Roles, expectations, accountability — in writing.
Leadership Communication Pack — Templates for recruiting, onboarding, and performance feedback.
Tech Stack Checklist — Keep, cut, and integrate tools that streamline ops, marketing, and communication.
➡️ The Masterclass gives you the blueprint — and the tools to take action now.
The Intensive — Implementation of the 8 Pillars
This is where you build it. Over 16 weeks, you’ll implement the 8 Pillars inside your business with the direct coaching and support of all three founders — each bringing her unique expertise in leadership, systems, and culture.
The 8 Pillars you’ll implement:
Vision + Structure
Roles + Responsibilities
Contracts + Compensation
Systems + SOPs
Value Proposition + Brand
Training + Onboarding
Culture + Leadership
Ongoing Growth + Support
By the end, you’ll have:
A finalized org chart with leadership lanes
Compensation + contracts aligned to profit margins
Documented SOPs for core workflows
A complete onboarding + 30/60/90 program
Defined team meeting cadence + communication rhythm
A clear recruit/retain value prop and brand strategy
A quarterly operating plan built across all eight pillars
The Masterclass gives you clarity.
The Intensive makes it real.
Ready to build on purpose — not by accident?
🎟️ Masterclass: learn more and register here. CEO Agent Academy Members’ attendance is a membership perk. Click here to grab a discount code.
💼 16-Week Intensive: details and application available right here.
