What Does Scale Mean to You?
You’re Busy, But Is It Working?
Busy-ness is a disease. And boy, does it run rampant in real estate.
No strategy. No leverage. Action for the sake of action.
I participated in a Fast Talk event this week—6 agent panel, 30-minute deep dives, all action, no fluff. One of the speakers said something that stuck with me:
“I’ve been thinking about the 80/20 rule, but honestly, in real estate it feels more like 95/5.”
Translation: only 5% of what most agents do actually drives their business forward. The other 95%? It’s noise. Distraction. Inefficiencies disguised as productivity. We cling to doing everything because it’s familiar. We tell ourselves, “No one else can do this as well as I can. I’m the business.”
Sound familiar? Here’s the part that stings—
If your business only works when you do, you don’t actually have a business. You have a job. And when you stop, it all stops.
The Harsh Reality
I’ve watched agents sell hundreds of homes over decades, only to retire and see their entire business die on the vine.
Why? Because it was never really built to run without them.
They get a plaque from their brokerage or, better yet, a 50% referral “Retirement Program” where they still have to bring in the business, refer it to other agents in the company, and be good with it. Ouch. Doesn’t sound like retirement. Sounds like a more expensive brokerage fee.
And these brokerages call themselves “agent-centric”? How the heck is that agent-centric? That’s a rant for another day.
Ultimately, this is not how it should end!
🎧 This Episode Might Help:
Evolution + Change: Don’t Be a Dinosaur
Listen now
🔥 Conversation Starter
Are you trying to build a business that doesn’t fall apart when you take a week off—or a year off? Have you thought about the possibility of this?
A Few Places to Start
Audit your tasks → Track what you’re doing for a week. 95% of it doesn’t require you. Delegate, automate, or ditch it. Get ruthless with your time.
Systematize like your sanity depends on it → Because it does. If your whole operation lives in your head, you don’t have an operation.
Treat your database like your 401k → No more random mass emails or ignoring past clients. Build nurture campaigns, segment contacts, and stay top of mind.
Hire help (none of us are that special) → The myth of “no one can do it like me” is keeping you broke and burnt out. Start with a VA or TC. Just start.
Redefine scale → More volume or higher GCI doesn’t always mean growth. You can scale by increasing margins, reducing chaos, buying back time, or building passive income streams.
Ways We Can Help
👉 Join us for a TRY ON. Shoot me a message to apply.
👉 Catch the latest episode of How to Real Estate Today right here. You never know what tip will put more strategy into your day-to-day.
👉 Let’s talk about REAL. After 33+ years, it’s the only brokerage that’s opened the entrepreneur playbook, supported me in passive income growth, and helped me build generational wealth without chasing GCI. If you’re ready to upgrade where you hang your license—let’s talk! Here’s where to get started.
