Let's build your website.
Five pages. Squarespace. Brand-specific, SEO and GEO enhanced. Built in weeks, designed to grow with you. For Academy members only — twelve builds a year.
Start your build ↓Most agent websites aren't built for the agent.
They're built for the platform, or for the brokerage, or for the designer.
What I keep seeing:
- Agents who paid $20,000 for a site that doesn't serve them — and can't be fixed without paying more
- Sites baked into platforms that can't be edited, can't connect to anything else, and charge every time you want to change a headline
- Zero SEO. Zero GEO. Which means nobody finds the site — not on Google, not through an AI search, not anywhere that matters in 2026
- Sites that don't sound like the agent at all — because the intake was a form, not a conversation
What's underneath:
Your website is the centralized hub for your entire business — you, your team, your perspective, your proof, your process, your track record. It's where someone curious goes to decide if they want to work with you.
For most agents, it's the weakest link in the whole operation.
Your site built around you in weeks.
5 pages. Your brand built on Squarespace. Everything aligned before we build — so there are no surprises and no scope creep.
The five pages
- Home page — built around your Brand DNA
- About page — that tells your real story (not a resume)
- Blog — structured and ready to publish (fill it fast with the Content Engine add-on)
- Two more pages of your choice — services, communities, buyers, sellers, testimonials, listings, whatever your business needs
Everything else included
- 1:1 Brand DNA call with me — run through Becky, the agent I built for exactly this. Before we touch a single page.
- Custom header + footer setup
- Brand assets onboarding — logo (or wordmark), colors, and fonts configured correctly across the whole site
- Five template options sent for you to pick from
- Site structure signed off first — page layout, headers, titles approved before a page gets built
- SEO titles, descriptions, and meta on every page
- SEO + GEO enhancements — so you get found when people search and when AI does the searching for them
- Custom training video walkthrough of your site — yours to reference forever
The call that makes the rest of it work.
Becky is the Brand DNA agent I built. My Academy members use her to clarify their voice, their positioning, their differentiators.
On your call, I run her with you 1:1. That's the difference.
Most agents spend years trying to articulate who they are and what they do — and stall out somewhere around draft four. The reason isn't a talent gap. It's never having someone walk them through the right questions in the right order.
One call. Your voice, your positioning, your site scope — locked.
Evans is a CEO Agent Academy member. She'd spent two years trying to get her website right — two years of drafts, two years of stalling.
We did one Brand DNA call. Rebecca had her site live in 48 hours.
Not a magic trick. That's what happens when Academy members use the tools, the systems, and the support built for exactly this.
Six steps. No guessing what's next.
Order your package
Framework, or Framework + Content Engine. Pick below, check out, done. Everything starts once payment clears.
Brand DNA call with me
We walk through Becky together — 1:1 — so we're aligned on voice, positioning, and scope before anything gets built. This is the step most web agencies skip. It's the step that makes the rest of this work.
Template selection
I send five template options for you to pick from. You choose the one that fits. No design debates, no endless Pinterest boards.
Site structure sign-off
Page layout, headers, and page titles delivered for your approval before we start building. No surprises. No "wait, I thought…" at the end.
We build
Header, footer, five pages, brand design, SEO, GEO. All of it. All at once.
Your training video
A custom walkthrough of your site — how to edit copy, swap photos, update pages, add content. Yours to reference forever. Yours to share with a VA or team member.
Your website, your training manual.
I don't hand you a site and disappear. Every build ships with a custom video walkthrough of your site — page by page — so you can run it yourself, make changes on your own time, and never pay a developer $150 to swap out a headshot.
What's in the walkthrough
- Page-by-page tour of your site — where everything lives and how it's structured
- How to edit copy, swap photos, and update pages without breaking the design
- How to add new listings, blog posts, and announcements as your business grows
- How to manage SEO titles and meta descriptions on new pages you create
Why this matters
- You own your site — no dependency on an agency, no retainer required
- Yours forever — come back to it any time you need a refresher
- Onboard a VA or team member by sharing the video — they'll know how to run it too
- Updates on your schedule — not waiting on anyone else to push a change
Want to keep publishing? Here's how.
A site that never gets updated stops ranking. Agents who try to DIY their blog usually stall at post three. This fixes it.
6 launch posts. 1 custom agent. Infinite more.
The six posts get your site ranking. The custom agent means you can keep writing them forever — in your voice, for your market, without starting from a blank page.
Add the engine ↓- 6 SEO + GEO optimized blog posts written and published — content built to rank, not filler
- A custom Claude Skill or custom ChatGPT — your pick, whichever paid account you already use — trained on your brand voice, your market, your audience
- A walkthrough on how to run it so you can keep publishing on your own schedule
- Built to grow with you — use it for blog posts, email, social captions, whatever you need
Requires a paid Claude or ChatGPT account. Pick whichever you're already using.
Want buyers searching for homes on your site?
You'll need an IDX feed. We can talk about the options during the kickoff call. Cost is typically starting at $1,597.
Real estate first.
There are a million designers who can build a website. That's not why you want me.
You want me because I've been a licensed broker for 34 years. Because I've sold 1,500+ homes. Because I know exactly what an agent's website needs to do — who it needs to speak to, what questions it needs to answer, what the buyer journey and seller journey look like on the other side of the contract.
And because I build these myself. Not a team. Not a junior designer. Not a template stamper. Me. That's why there are only twelve slots a year.
Your website isn't a portfolio piece. It's business infrastructure. It's the difference between doing the job of being an agent and building the business you want to run.
That's what I build.
What we don't do.
Misaligned expectations kill web projects. Let's get aligned now.
Logos or branding
I don't design logos. You'll need an existing logo — or we'll use a wordmark (a logo made of styled typography). Either works beautifully. Just no full branding build inside this package.
Unlimited revisions
The Brand DNA call and structure sign-off happen upfront for a reason. Once we're aligned, we build. Scope creep gets priced separately.
Ongoing maintenance
Once the site ships and you've got your training video, it's yours to run. And — I'll intro you to my content team after the build. They handle ongoing maintenance, updates, and new content drops if you want the hands-off option.
Sites for non-Academy members
This build is for CEO Agent Academy members only. The website ties everything I coach together — and to be a CEO Agent, you need your own site. (Not a member yet? Keep scrolling.)
The right fit.
This is for you if…
- You're an Academy member ready to build or rebuild your site
- You want your site to sound like you — not a template with your name dropped in
- You want to get found — on Google, on AI search, everywhere that matters
- You value speed and specificity over endless revisions
- You want to own what gets built so you can keep growing it
- You're ready to show up on one Brand DNA call and do the work
This isn't for you if…
- You're not an Academy member yet (the build is members-only)
- You want unlimited rounds of design revisions on the way to "perfect"
- You want a designer to tell you who you are — my job is to help you articulate it
- You want me to write all of your copy from scratch
- You need a logo designed (you'll need one in hand before we start)
- You're looking for the cheapest option available
Frequently Asked Questions
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Most builds ship within a few weeks of the Brand DNA call. The exact timeline depends on how quickly we sign off on structure and how quickly you get me your brand assets. Evans was live in 48 hours. Your mileage may vary — but fast is the default.
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Because I'm not running a web building business, but I saw a need and wanted my Academy Members to have a solution. I'm building these personally — Brand DNA call included. Twelve is the number where I can do it at the quality I want. Once the slots are full, they're full.
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If you have a Squarespace site, we can look at what you currently have and talk about retrofitting. It would still be limited to five pages.
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We'll use a wordmark — a clean, branded typographic treatment of your name. Looks premium. Works everywhere. No logo designer required.
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Three things.
(1) You get your training video.
(2) I intro you to my content team for anything hands-off you want to outsource.
(3) If you added the Content Engine, your Claude Skill (or custom ChatGPT) is ready to run so you can keep publishing in your voice. -
Yes. The Skill or custom ChatGPT runs inside whichever tool you pick. A paid account is required to use it — which most agents already have.
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Yes. We'll discuss this on your kickoff call. The cost is t $1,597.
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This build is exclusive to Academy members. The good news — the Academy is $97/year. You can join, get plugged into the whole system, and book a build slot (subject to availability). Link at the bottom of the page.
Pick your build.
No discounts. No bundles. Two options below. Pick the one that fits, check out, and we'll kick off the week your payment clears.
A modern, branded website built on Squarespace—built to showcase your real estate business and elevate your online presence.
This package includes design and setup for five core pages — Home, About, Contact, Blog, and Services (Buying + Selling) — plus 3–4 rounds of edits.
We’ll help with copy assistance focused on your niche, SEO strategy, and an AI search–enhanced bio so your site is optimized to attract clients and get found online.
(IDX integration and community page setup available as an add-on.)
6 SEO + GEO optimized blog posts written and published — content built to rank, not filler
A custom Claude Skill or custom ChatGPT — your pick, whichever paid account you already use — trained on your brand voice, your market, your audience
A walkthrough on how to run it so you can keep publishing on your own schedule
This is the piece I wish I'd had.
I've watched too many agents pay too much money for websites that didn't serve them. Sites that couldn't be edited. Sites nobody found. Sites that didn't sound like the agent at all.
I built this for my Academy members because you trust me to show you how to run a real business — and a website that works is part of that. Not a luxury showpiece. Not a portfolio for someone else's reel. Infrastructure. Yours.
If you've been putting this off, or been burned once, or staring at a version of your site from six years ago — this is your fix.
Twelve slots a year. Academy members. I build each one personally. Let's do yours.
— RebeccaJoin first, then book your build.
The CEO Agent Academy is $97/year — the whole system my members use to build profitable businesses. Join, get plugged in, and reserve a website slot (subject to availability).
Join the Academy →