Building a Marketing Campaign + Business Around This Target Demographic Anywhere in US

GET READY TO DOWNSIZE

How Skip Tracing Works

Upload a list of property addresses (from title/escrow or your MLS), and the skip tracing service returns:

  1. Owner name

  2. Phone numbers (mobile + landline)

  3. Email addresses

  4. Mailing address (if different from property)

Here are a few Skip Tracing services—

  1. REISkip

  2. BatchSkipTracing

  3. PropStream

  4. Forewarn (for agents doing safety-verified lookups)

  5. Whitepages Premium (manual option)

⚠️ Heads-Up—

  • Some services require a license to use.

  • Prices range from $0.10–$0.30 per record, depending on volume and detail.

  • Be mindful of DNC (Do Not Call) laws — you still need to scrub phone numbers through the national registry if you plan to cold call.

Define Your Audiene + Messaging

BUILD YOUR TARGET LIST—

Partner with Title or Escrow Firms

Pull a list of ~75–100 homeowners in your target neighborhood who’ve owned their homes for 20+ years. (Smaller lists keep focus tight and outreach personal.) Stretch it to 30+ years if you need to shrink your original list.

Consider skip-tracing to help complete contact info if needed. Skip tracing is a method used to find contact information for individuals when their details (like phone numbers, emails, or forwarding addresses) aren’t readily available through public records. Skip tracing is used to:

→Fill in missing data for property owners (like phone, email, or mailing address)
→Locate absentee owners or long-time homeowners who may have outdated public records
→Create a more contactable lead list — especially helpful when mailing or calling

✓ Empty-nest homeowner, 60–75, paid-off home, equity-rich, but tired of maintenance.

✓ Used tailored messaging around appreciation in the neighborhood

✓ Sympathize about the stress of large homes – stairs, upkeep

✓ Deliver on your experience – local knowledge, empathy

✓ Explain in‑house staging + estate sale support – seamless, turnkey transition

Graduated campaigns with multiple touchpoints have a higher ROI—brochures, follow-up calls, blog content, ads are far more effective than one-and-done mailings.

12-MONTH MARKETING CYCLE

12-Month Marketing Calendar Overview

  1. Mail brochure

  2. Sold-data postcard

  3. Down-sizing 101 postcard

  4. Market update

  5. Success story postcard

  6. Sold-data postcard

  7. Estate sale showcase postcard

  8. Success story

  9. Sold-data postcard

  10. Market appreciation update

  11. Estate sale showcase

  12. Year-in-review